We are adding SocioMeter to your stats pages to give you an understanding into the popularity of your website on various social networks. Social relevance has become an important metric in modern day SEO. Facebook likes, tweets, diggs among other parameters show how much your links are being shared, you can consider it a modern day version of backlinks but these affect your search relevance to a lesser extent. Since people tend to spend much of their time on these social networks, increasing your social influence will make for faster expansion of your web presence.